Nonionic Laundry Detergent
Clean with Presence
Tackles deep stains with novel nonionic microbubbles.
Rinse without a trace
Prevent residue accumulation that weighs down the fabric.
Promote User Wellbeing
Effortlessly light. Clinically tested zero dermal irritation.
Light on Machinery
Prevent washer suds buildup. A fresh start for every cycle.
Maintain Jersey Air Flow & Stretch
Trusted quality. Proven performance.
Many fragrance materials may be associated with sensitization and allergenic responses and lack human health data. Some children and adults — especially those with allergy or sensitization concerns — need or prefer products without fragrances. While “unscented” products may contain chemicals that neutralize or mask odors, the Fragrance-Free Safer Choice label helps people find products with zero fragrance added.
Biobased products help us increase our use of renewable resources while decreasing our use of non-renewable resources, such as petroleum. As found in the 2015 report, “An Economic Impact Analysis of the U.S. Biobased Products Industry,” Biobased products displace around 300 million gallons of petroleum per year in the U.S., which is the equivalent of taking 200,000 cars off the road.
Noninvasive Textile Care
See how nonionic cleaning delivers a complete wash without weighing down the fabric.
The Reach
Finer bubbles, made to move through fabric.
A proprietary nonionic surfactant blend releases fine microbubbles throughout the wash.
They move through the spaces within woven and knit constructions to reach soil held between the fibers.
The Lift
Broken down. Carried away.
A delicate enzyme blend breaks complex stains into washable fragments. Cellulase helps remove surface fuzz created by wear and friction, clearing the way for deeper cleaning.
Nonionic surfactants then surround the loosened soil, lift it from the fibers, and suspend it in the wash water.
The Release
Held in water. Drained away.
The nonionic surfactant system keeps loosened soil suspended in the wash water, helping prevent it from settling back onto the fabric before the water drains.
Without relying on fragrance or softening agents that remain deposited on the textile, BeneWhale leaves the wear true to form.